Development and Design
If your Rice University hosted site is outdated, our team
will meet with you to discuss how we can make your site more current,
functional, eye-catching and effective. We will work with you to understand
your needs and build a site that meets your objectives. What’s the cost? Our
services are free for sites hosted on Rice.edu that meet university brand
Rice University has established a set of
identity standards to ensure that the institution protects its iconic images
and presents itself to its stakeholders in a consistent and
impactful way. Our identity standards tell the world that "this is Rice,"
a premier university that cares about its image and reputation. When you work
with us, your communications product will meet the highest quality standards.
Content Is King
the goal for your site? Who is your audience? How did they get to your site? Where
do they go when they’re on your site? These are essential questions in building
and maintaining an effective website. We can help you ask the right questions,
identify the answers and develop a content plan that will boost traffic and
meet your site’s goals. The right content strategy will keep your audience
coming back for more.
Our team actively
uses Google Analytics to track trends and measure the success of
university initiatives on our sites. We can show you how to use analytics to
build a powerful content strategy. We’ll
show you how to monitor traffic trends, identify what content generates traffic
and how to develop reports. Measuring your site’s analytics will help you know
how to communicate more effectively with your audience.
are in CMS400, for which we offer free training and technical support. CMS400 is designed so that people with a basic knowledge of
Microsoft Word will be able to work with the content on their websites. Once trained, you’ll take over the
content management for your site. If you need editing services, you can contact
our Creative Services department.
Our Social Side
media is a growing part of communications all over the world, including here at
Rice. Our team oversees the university’s main social media presence and provides
consulting services to departments and other offices that participate in this
medium. We also offer strategy and best
practice guidelines to provide the campus with a framework for developing a
successful social media program.
behind-the-hedges look at Web Development team projects, resources, tips and
tools, check out our blog: www.rice.edu/webdevblog.