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Position

Unconventional Wisdom
The goal of Unconventional Wisdom is to position and differentiate Rice University as an outstanding education and research institution — as well as to create a foundation that speaks to the unique elements that raise Rice above all others.

Campaign theme

Who Knew
The goal of the Who Knew campaign is to raise awareness for Rice University locally, nationally and internationally.

Key messages

This campaign is part of a greater effort to put into effect Rice University’s Vision for the Second Century. It is intended to further our overall ambition to be an institution of national and international distinction. The campaign
will communicate our mission of pathbreaking research, unsurpassed teaching and contribution to the betterment of the world.