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Identity standards

This is Rice — a university on inspired pursuit of the unknown. Our mission is to pursue pathbreaking research and to provide unsurpassed teaching and, through that knowledge and discovery, contribute to the betterment of our world. We work together to achieve what some think unachievable. This is unconventional wisdom. This is Rice University.

We developed these identity standards to provide a foundation for consistent application of key visual elements that make up Rice University. Consistent use of these elements is necessary to create an accurate picture of Rice. Our guidelines include standards for all media, including publications, advertising and Web and collateral materials — plus templates for you to use in all of your communications. Use of the identity standards aligns and strengthens all of our communications — both on campus and off.